To deliver accurate, targeted, and relevant ads the challenge is twofold. One challenge is to know exactly what a web page (that the ad will be shown on) is about to deliver a relevant ad and second to be able to serve limited number of ads to as many similar in content web pages.

InfoUpdater.com has addressed both issues. First, our proprietary technology accurately extracts two or three keywords from web pages which represent the content of the page for relevancy. Second, we have created a method that expands a main keyword to as many related keywords as possible. For example, if we extract John McEnroe from a web page we deliver an ad regarding tennis shoes. In fact, if we extract the name of any famous Tennis Player, we deliver the same tennis shoe ad. Using this method we deliver a relevant ad to as many similar in content web pages. Here is another example. Say we have an ad about music. We would like to serve that ad to as many web pages about music as possible. Our technology delivers that ad to any web page about a famous musician or rock band. Here are several examples:

http://www.infoupdater.com/Deliverance.html

http://www.infoupdater.com/John_McEnroe.html

http://www.infoupdater.com/Martina_Navratilova.html

Our library has the name of all famous tennis players.
The name of any tennis player will deliver the same ad.

http://www.infoupdater.com/Galaga.html

http://www.infoupdater.com/Mass_Effect.html

Our library has the name of every game and if extracted, will deliver the same ad.
I hope these examples clear the idea.

http://www.infoupdater.com/BMW_Alpina.html
Name of any car delivers the same ad.

http://www.infoupdater.com/batman.html
Name of any movie ever made, delivers the same ad.

http://www.infoupdater.com/thebeatles.html
Name of any music band delivers the same ad.

There are several other advantages to our technology.

First, you can also insert your selected keywords inside the Java Code and the ad is related to those keywords. Second, the system also allows you to choose a fall back keyword.
The fall back keyword is in case no relevant ad was found for the inserted or extracted keywords.
For example, if the extracted keyword was Texas and the system was not able to find any ad on Texas, the system delivers an ad based on a fall back keyword.  If you choose your fall back keyword to be iphone, then the ad is about iphone.

We also have a website that creates the Java Code for the publishers.
 You can examine our Site at this address: http://www.infoupdater.com/adserver1/